Marketers diligently measure results, but its often difficult to figure out which strategy will give you the greatest impact for your spending. The rise of video as a marketing tool seems inexorable. Rowan Glen Revitalized: Yoghurt Maker Returns with Management Buyout. Our most recent project focused on generating awareness for the launch of our newest form builder and we are glad to say it was a resounding success. Our sample included both marketing This report is the only place youll get 8 years of video marketing statistics trend data. Email: [emailprotected], The State of Video Marketing 2023: Insights for the Tourism Industry, The Influence of Travel Video Marketing: Interview with Terry Savage, The Influence of Travel Video Marketing: Interview with Constanza Cea, Imagen de Chile, US International Awards Celebrates 2023 Winners. During that time, usage, spend, and reported ROI have crept slowly upward from an already high starting point. We gathered the stats in this report by surveying 582 unique respondents in December 2021. Find US on Social MediasFacebookLikeTwitterFollowYoutubeSubscribeTelegramFollow. I really enjoyed working with Wyzowl on our series of videos. You can check out the full report with plenty more data points and get a downloadable version by visiting Wyzowls State of Video Marketing 2023 page. They love them, with 91% saying they want more videos from their favorite brands. Customers want to view your content. You tried to access an old survey results page. Your email address will not be published. Customers are 2x more likely to share video content than other media. When a user spends more time interacting with videos on your website, Googles algorithm takes note, potentially viewing you as more relevant and worthy of rising in the search rankings. Explainer videos have seen tremendous success. Thats why over the years, it has become an important tool in the Tourism Industry, allowing tourism brands and companies to showcase their offerings to a wider audience and engage potential visitors in a more interactive and immersive way. View past results here: 2020 | 2019 | 2018 | 2017 | 2016 | 2015, Citation Policy: Please feel free to use these statistics in any commercial or non-commercial capacity. Video looks set to continue its ten-year overnight success story into the coming decade. Digging into the specifics of what marketers have achieved using video, more marketers than ever before told us theyve generated leads using video. Everything was explained clearly and all queries were answered promptly! About Sharp Eye Animation But also a direct feed-back about the perception (or mesurament) of the impact that videos had on sales progression for their companies. https://blog.hubspot.com/marketing/video-marketing-statistics And 96% of marketers agree that videos have helped increase user understanding of their product or service. Weve redirected you to the 2021 video statistics page. We recently released our ninth State of Video Marketing report. But if you do want to see a previous years data you can find the pages in the. 5 Strategies to Convert More Prospective Customers into Clients, United Revenue Team: Building Sales-Marketing Alignment. People, on average, watch 17 hours of online video content per week. Fax: +43 (1) 505 53 7 Social media is a crowded, competitive world. Wyzowl enhanced the ideas we had for the video and I couldnt recommend them highly enough. Image Source. And when you leverage video and storytelling to bring content to life, you can more effectively connect with your customers, make them feel understood, and build the loyalty and connection required to fuel better results. The State of Video Marketing 2023-by Wyzowl April 7, 2023 stefano@crystalitg.com 2023 looks really bright for Video Marketing Services. The rise of video as a marketing tool seems inexorable. Digging into the specifics of what marketers have achieved using video, more marketers than ever before told us theyve generated leads using video. All Rights Reserved. WebWeve conducted the state of video marketing for 8 years running. But while oversaturation is a challenge, it isnt an insurmountable one. And how does its growth and success stand up to the twists and turns of a global pandemic? Animated, screen recorded, live action, and more. Collaboration Was Overshadowed by AI, The Economic Freedom Situation in 2023 The good news is that despite the noise and competition big opportunities remain. When asked how theyd most like to learn about a product or service. Court Upholds Right to Keep Edinburgh Strip Clubs Open, Record-Breaking 6 Billion in Scotch Whisky Exports Defies Domestic Challenges, Unwinding of Regulations on Al Fresco Seating Anticipated by Late March!, A Bright Future Ahead: Construction of 30 New Council Houses in East Lothian Begins!, Glasgow Apprentice Contestant Forced to Exit Show Amidst Health Crisis, A New Era: Expro Announces Acquisition of DeltaTek Global, The UK Narrowly Escapes Recession as Economy Flatlines at 2022s End, The Big Opportunities for Video Marketing in 2022. And the surest way to hedge your bets on a winner is to jump on a strategy that is already performing, which is why video marketing is so impactful. Stay in the loop and on the pulse of entertainment with Daily News Circuit your ultimate source for sizzling news and electrifying videos from the heart of the entertainment world. } When asked how they measure success, video marketers responded as follows: The most commonly cited metric was video engagement (including shares, comments, likes, etc.) Got questions about our service, us or how it all works? Here we put a your disposal the full PDF document written by for downloading, with some of the highest numbers weve seen in all nine surveys, An overview of 360 video effects and tools, Discover eMail Remarketing without boring subscription opt-ins, The simple but effective Customer Journey Map, A sinthetic but effective Strategic Planning article. Although social media marketing videos and explainer videos stand out at the top of the pile, whats notable is the sheer volume of different types of videos used by businesses. All you have to do is provide a script or article to guide your video content. The rise of video as a marketing tool seems inexorable. All the signs suggest that usage and spend are on course to continue their growth in 2022. For a start, 70% of the marketers who dont currently use video as a marketing tool, told us they plan to start in 2023. 91% of businesses use video as a marketing tool an all-time high since we started tracking this data and a significant jump from previous years. The perceived importance of video as a marketing tool has significantly increased. It was such a pleasure to work with Wyzowl! I often say the best way to determine a great partner is your willingness to work with them again. We gathered the stats below by surveying 813 unique respondents in December 2020. This could well be attributed to an ever-increasing understanding of how to use video, as well as how to track and quantify its impact. We create beautiful animated videos that supercharge your employee training! Its well established that video has been one of the breakout trends in the marketing world for the past decade. What Video Entrepreneurs Ought to Know in 2023, In response Video usage looks set to increase still further in 2023, with current marketers almost unanimously planning to continue their video marketing efforts over the next 12 months and 70% of current non-video-marketers looking to get started. Truly exceptional service and follow through. Its well established that video has been one of the breakout trends in the marketing world for the past decade. The State of Video Marketing 2023-by Wyzowl - Crystal ITG Editors note: This post was originally published in January 2018 and has been updated to reflect the latest data. They want to feel like your brand is honest, authentic, and relatable, and video helps create that connection. And that number is rapidly growing. 96% of video Do you want tips for making yours more successful? 39% said it was because it had become quicker and less time-consuming to create video. Your email address will not be published. In general, the State of Video Marketing 2023 highlights the importance of video in any marketing strategy and demonstrates videos position as a key part of the online customer journey. The product doesnt have to be physical, either. Video looks set to continue its ten-year overnight success story into the coming decade. Tools like an explainer video are key for us to explain what were all about. Wyzowls State of Video Marketing 2023 page. Let Sharp Eye Animation create affordable, high-quality video content for your brand! Leads .. who doesnt want more of them, right? (function() { We separated these groups with a preliminary question, ensuring that respondents were only asked to answer the questions relevant to them. That number more than doubled in the following 12 months, and has since seen further increases, peaking in 2020 at 88% and settling in 2021 to 87%. Whether you want to increase sales, build brand awareness or educate your audience we create videos that help you do it. The product doesnt have to be physical, either. Pictory. Copyright 2012-2023 by Sharp Eye Animation. 2023. It simply raises the bar in terms of content quality. The usage of video isnt the only data point thats higher in 2023 than ever. Explainer videos have seen tremendous success. Its notable that audiences continue to watch more videos. Our sample included both marketing professionals and online consumers. } You tried to access an old survey results page. Add that to the 99% of current video marketers who told us theyll continue using video in 2023, and the 96% who told us they plan to either maintain or increase their video marketing budget, youll see that theres potential for these figures to continue increasing when we revisit this survey in a year. The benefits of video marketing production are too good to ignore. Improved lead generation can be attributed to video content being educational and engaging and helping build trust and authority. The The State of Video Marketing 2023 puts together some relevant statistics for the audiovisual sector, also providing valuable information and insights that can help Tourism Industry businesses to make even better decisions. Selective: Actionable feedback | Seths Blog Daily News Circuit, Selective: Google Ads Introduces New, Streamlined Design Daily News Circuit, Selective: The Good, The Bad, And The Alternatives Daily News Circuit, Selective: Police want robotaxi video footage to help solve crimes Daily News Circuit, Selective: Our Asus Zenfone 10 video review is now out Daily News Circuit, 8 Mistakes That Will RUIN Your Weekend Trips Plan, 10+ Pics That Prove Jennifer Is a Timeless Beauty, Medicaid Expansion Improves Hypertension and Diabetes Control, 12 Summer Outfit Formulas for Lazy Girls Everywhere, Explained: How the President of US is Elected, Revolutionary AI Apps Shake Up the Tech World as Bing Hits the Top Charts, Google and Mozilla Test Non-WebKit Browsers TechCrunch, Invasion of Privacy? 11 AI Video Generators to Use in 2023 - HubSpot Blog During that time, usage, spend, and reported ROI have crept slowly upward from an already high starting point. Of course, were discussing marketing, but we could argue the same thing. The videos showed all the cool things people were doing indoors, and the top videos were awarded cash prizes. And heres something else to consider when creating videos. Style for Every Body: Plus Size Fancy Dress for a Perfect Fit, 2022 CPL and CAC Benchmarks [HubSpot Research], Deal of the week: 160 M&S beauty bag for 25, The Ultimate Guide to Google Ads [Examples]. Video looks set to continue its ten-year overnight success story into the coming decade. Whether its your first time experimenting with video marketing production or youre a seasoned pro, there are always ways for you to improve your efforts and enjoy the benefits of video marketing. Download this all-in-one guide to mapping and executing personalized customer. Data from Wyzowls State of Video Marketing Survey was published by Hubspot, and for you visual learners weve turned the findings into an infographic. Sign up for our latest news & articles. Your videos will need to be well-planned, and very well-executed. This strategy might be what is fueling the organizations growth, since research shows that 88% of consumers report authenticity is a critical factor when deciding which brands they prefer. 96% more marketers than at any point in the past nine years told us they see video as an important part of their marketing strategy. More marketers credited video with increasing dwell time, traffic, leads, sales, and reduced support queries than in ANY of our annual surveys since 2015, while an all-time high number of marketers (92%) told us they get a good ROI on video content, up from 87% in 2022. Below are some of the best AI video-generating platforms for marketers and creators at all levels. We gathered the stats in this report by surveying 813 unique respondents in December 2020. What Video Marketers Should Know in 2023, According But if you do want to see a previous years data you can find the pages in the View past results here section behind this popup. Wyzowls State of Video Marketing 2023. And what about where they watch it? Weve seen hundreds of thousands of dollars in the form of new customers who originated with us by watching a Wyzowl video. This field is for validation purposes and should be left unchanged. Driving all of this is the fact that consumers continue to use video as an integral part of their journey with brands. We surveyed 656 unique respondents in December 2019. Video has quickly become a non-negotiable thing for audiences looking to explore and make purchases. And perhaps most strikingly, 92% of video marketers reported that video gives them a positive ROI you guessed it, another all-time high. Its that customers are picky. What Video Marketers Should Know in 2023, According to 91% of businesses use video as a marketing tool an all-time high since we started tracking this data and a significant jump from previous years. More than one in 10 marketers still say they dont track video ROI at all. Driving all of this is the fact that consumers continue to use video as an integral part of their journey with brands. Web202 1 fThe State of Video Marketing 2021 Welcome! of Video Marketing Let your happiest customers do the talking for your brand, with testimonial videos that win trust, boost credibility, convince and convert! This figure has never dropped below 93% since 2015, but this years data represents the highest figure in five years. We found that 92% of marketers who use video say that its an important part of their marketing strategy. In terms of the metrics that marketers feel really matter to them when determining video marketing success, the number of video views remains the most popular at 63%. These stats paint a picture of a media type thats almost universally popular among both marketers and their audiences, helping achieve a number of incredibly important goals. Absolutely, yes. The State of Video Marketing 2023 WebHeres a flavour of our findings. Understanding the Power of Video Customers love videos. And 96% of marketers agree that videos have helped increase user understanding of their product or service. The i, Reality but no virtual at these days of AI , I, The Top 25 Countries Receiving the Mo, 4 Street, Urb. likely that profound, lasting changes are When they first started this back in 2015, no one never could have known we would still be tracking these trends and seeing such growth nearly a decade later! 87% of marketers feel that video has a direct, positive impact on sales another all-time high. WebReport: State of Video Marketing 2021. The brand has created a variety of YouTube series, such as Directors of Toughness, to tell exciting stories that motivate its target audience to adopt an active lifestyle while also showing you how Columbias apparel and accessories hold up in extreme situations and climates. Customer engagement/retention were a consideration for 43% of video marketers. Consumers dont just like videos. But whats happening in video marketing right now?